Brand Strategy

Brand Pillars

Purpose, Pragmatism, Passion, Possibility, Place

Brand Positioning

San Francisco’s Academy of Art University is the only fully accredited art and design school in the world whose professionally-trained faculty embraces the potential in any aspiring artist or designer by providing them with the skills to both apply and market their talents to prospective employers.

Brand Promise

We shine a spotlight on the students we train to be the creative problem-solvers and visionaries of tomorrow.

Brand Personality

Creative, Courageous, Determined, Open, Passionate, Intriguing, Proud, Sophisticated

Website Strategy

Brand Pillars

Primary: Prospective Students

Secondary: AAU community—Students, Alumni, Faculty and Staff, Industry, Cultural Community

Website Strategy

Embody Academy Success Stories

Website Strategy Filters

  1. Does this show success?
  2. Does this enable success?
  3. Does this highlight the Academy’s role?
  4. Can we tell this in a relatable or visual way?

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